Ads Agency Pricing Guide for Small Businesses in India

By Seikh Arsalan, QuickGrow Ads Agency

Short answer

Ads agencies usually charge a one-time setup fee, a fixed monthly management fee, or a percentage of ad spend. The ad budget itself is separate and paid directly to Meta or Google. Compare what each fee includes — creatives, number of campaigns, reporting and optimisation — rather than the price alone.

Common pricing models

  • One-time setup — account, pixel and first campaigns
  • Monthly management — ongoing optimisation and reporting
  • Percentage of ad spend — common for larger budgets
  • Project-based — e.g. a launch campaign for a fixed period

Agency fee vs ad budget

The agency fee pays for the work: strategy, setup, creatives, optimisation and reporting. The ad budget is what Meta or Google charges to show your ads. At QuickGrow Ads Agency the ad budget is always separate and paid directly by you to the platform, so you keep full visibility of spend.

What to compare between packages

  • Number of campaigns and ad creatives
  • Platforms covered
  • Reporting frequency
  • Lead follow-up support
  • Contract length and notice period

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